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1st Step : Identify your target |
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Use your customers profile to select third party databases. Swap data with your competitors. Remember, your customers won't buy exclusively from you.
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2nd Step : Choose the appropriate kind of list
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| There are 3 types of lists : Transactional databases, Lifestyle databases and compilation of various files. Select your file carefully and take into account the rates. |
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| 3rd Step : Integrate tests to the lists plan |
| It is essential to test one or two new lists each time you prospect new customers. Those tests will help to increase the available potential for the future campaigns. |
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4th Step : Order the right lists selections
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| Once your choice definite, look at the selections. Run some counts with different selections before ordering (We will advise you) |
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5th Step : Analyse the results of the rented lists
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| By analyzing the result (orders, donations, documentation inquiries, web traffic increase...) of each list after campaign, you will be able to determine which lists are the most efficient for your business. Comparisons can be made to evaluate the impact of each list on the results of your campaign. Analysing results will provide valuable information that will help you to improve the efficiency of your future campaigns. |
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Pierre VIVAT
Geneva AgencyTel.: 00 41 22 309 00 38 |
Solene PENEAU
London Agency
Tel.: 00 44 208 313 0044 |
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Audrey CONOR
New York Agency
Tel.: 001 212 245 22 72 |
Stéphane PRUDHOMME
Lille Agency
Tel.: 00 33 3 20 28 16 83
s.prudhomme@beecom.fr |
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François VARIN
Paris AgencyTel.: 00 33 1 53 34 07 71 |
Stéphane CASATI
Paris 2 Agency
Tel.: 00 33 1 41 02 50 58 |
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Isabelle LACHICHE
Kehl Agency
Tel.: 00 49 7851 885 480 |
Xavier MOREL
Brussels Agency
Tel. : 00 32 2 555 97 74
xavier.morel@actimail-benelux.com |
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